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Submitted by
jgouda@jgu.edu.in
on Tue, 08/02/2022 - 11:31
BBA-BA 2021
BBA-BA 2021
Professor Mohit Bhatnagar
Email :
mohit.bhatnagar@jgu.edu.in
Main Readings:
1. Data Mining for Business Analytics Concepts , Techniques and Applications in Python Authors: Galit Shmueli, Peter C Bruce, Peter Gedeck, Nitin R Patel Publisher: Wiley
[ Books under process to be available]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
BS-DSC-215
BS-DSC-215
Professor Swapnil Sharma
Email :
swapnil.sharma@jgu.edu.in
Main Readings:
1. Doug Rose - Artificial Intelligence for Business, 2018, Chicago Lakeshore Press.
[ Books under process to be available]
2. Jai Singh Arun, Jerry Cuomo, Nitin Gaur- Blockchain for Business, 2019, Pearson.
[ Books under process to be available]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
Business Ethics and Value Clarity
Business Ethics and Value Clarity
Professor Paribhasha Sharma
Email :
paribhasha@jgu.edu.in
Main Readings:
1. Business Ethics- Managing Corporate Citizenship and Sustainability in the Age of Globalization 5th Edition (2019), Oxford University Press, Andrew Crane, Dirk Matten, Sarah Glozer, and Laura Spence
[ Books under process to be available]
2. Business Ethics: A Textbook with Cases, 9th Edition (2017). Wadsworth/Cengage Publishers, William.H. Shaw
[ Books under process to be available]
3. Business Ethics, Ethical Decision Making & Cases, 12th Edition (2019), Boston, MA: Prentice Hall, O.C. Ferrell, John. Fraedrich and Linda Ferrell
[ Print copy available in Library for Check-out ]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
Digital Marketing
Digital Marketing
Professor Janardan Krishna Yadav
Email :
jkyadav@jgu.edu.in
Main Readings:
1. Digital Marketing by Seema Gupta (ed. 2020), ISBN- 978-9353169787.
[ Books under process to be available]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
Financial Management
Financial Management
Professor Vaneet Bhatia
Email :
vaneet@jgu.edu.in
Main Readings:
1. Principles of Corporate Finance. Brealey, Richard A., Stewart C. Myers, Franklin Allen, and Pitabas Mohanty., 12/E. McGraw-Hill Education, 2018
[ Print copy available in Library for Check-out ]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
Introduction to Programming using R
Introduction to Programming using R
Professor Srinivas Jangirala
Email :
sjangirala@jgu.edu.in
Main Readings:
1. Data Analytics with R by Bharti Motwani (Wiley)
[ Print copy available in Library for Check-out ]
2. R in Action, by Rob Kabacoff, Manning Publications
[ Print copy available in Library for Check-out ]
3. R in a Nutshell, by Joseph Adler, O'Reilly Media
[ Open Access ]
4. R and Data Mining, by Yanchang Zhao, Academic Press
E-book available on
Ebscohost
platform
. To access remotely please follow the
Off-Campus Access Steps
.
5. R Graphs Cookbook, by Hrishi Mittal, Packt Publishing
E-book available on
Ebscohost
platform
. To access remotely please follow the
Off-Campus Access Steps
.
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
Introduction to Spreadsheets
Introduction to Spreadsheets
Professor Eshika Aggarwal
Email :
eshika.aggarwal@jgu.edu.in
Main Readings:
1. MS Excel 2016 Data Analysis and Business Modeling, by Wayne L Winston Microsoft Press
[ Books under process to be available]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
Leading Family Business
Leading Family Business
Professor Manash Jyoti Borah
Email :
manashj.borah@jgu.edu.in
Main Readings:
1. Leading a Family Business: Best Practices for Long-Term Stewardship by Justin Craig and Ken Moores
[ Books under process to be available]
2. Family Business, 3e by Ernesto J. Poza
[ Open Access ]
3. Effective Leadership in the Family Business by Craig E. Aronoff and Otis W. Baskin
[ Print copy available in Library for Check-out ]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
Marketing Management
Marketing Management
Professor Shivam Rai
Email :
srai@jgu.edu.in
Main Readings:
1. Marketing Management, 15th Edition, Philip Kotler & Kevin Lane Keller, 4th impression-2020, Pearson Education.
[ Books under process to be available]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
Microeconomics
Microeconomics
Professor Hanna Olasiuk
Email :
holasiuk@jgu.edu.in
Main Readings:
1. Principles of Microeconomics, 7E,Author(s): N. Gregory Mankiw
[ Print copy available in Library for Check-out ]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
Operations Management
Operations Management
Professor Saroj Koul
Email :
skoul@jgu.edu.in
Main Readings:
1. Operations Management, by William J Stevenson eBook 14th ed. Platform McGraw Hill.
E-book available on
McGraw Hill platform
. To access remotely please follow the
Off-Campus Access Steps
.
2. Operations Management, by William J Stevenson, Edition 12th (2018), McGraw-Hill India.
[ Print copy available in Library for Check-out ]
3. Operations Management, Processes and Supply Chains, By Lee Krajewski, Larry Ritzman, and Manoj K. Malhotra, 11th Edition (2015), Pearson Prentice Hall (ISBN: 978-0133872132).
[ Print copy available in Library for Check-out ]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
Personal Tax Planning
Personal Tax Planning
Professor Swati Sharma
Email :
swati@jgu.edu.in
Main Readings:
1. Direct Taxes Law & Practice Vinod K. Singhania, Kapil Singhania 2022-23)
[ Books under process to be available]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
Purchase and Supply Management
Purchase and Supply Management
Professor Saroj Koul
Email :
skoul@jgu.edu.in
Main Readings:
1. Purchasing and Supply Chain Management, by Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero and James L. Patterson 7th Ed. (2022) ISBN: 978-0357442142.
[ Books under process to be available]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
Services Marketing
Services Marketing
Professor Shivam Rai
Email :
srai@jgu.edu.in
Main Readings:
1. Services Marketing Integrating Customer Focus Across the Firm (7th Edition); Valarie Zeithaml, Mary Jo Bitner, Dwayne D Gremler, Ajay Pandit (Publisher: McGraw Hill) (ISBN: 9353160774)
[ Books under process to be available]
2. Services Marketing: Concepts, Strategies, & Cases, (fifth edition), by K. Douglas Hoffman and John E G Bateson (Publisher: Cengage India) (ISBN: 9781285429786)
[ Print copy available in Library for Check-out ]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
Understanding financial statements
Understanding financial statements
Professor Naina Grover
Email :
ngrover@jgu.edu.in
Main Readings:
1. Goyal, B K and H N Tiwari (2020): Financial Accounting, Taxmann Publication, New Delhi, 8th edition
[ Books under process to be available]
The page is continuously being updated, as we continue to receive requests, and place orders . If you do not find your course listed in the above link, your instructor may have decided to not to use any textbook for the course. Please get in touch with your instructor for more information.
For other reading material and additional information on the course please contact to
libraryacquisitions@jgu.edu.in
